Online Marketeer

Do you enjoy diving into data to find out how to improve website traffic? Are you passionate about increasing conversion rates? Are you curious about the possibilities of website personalization with Artificial Intelligence? Omnichannel, SEO, SEA, MAP, PPC and CTR doesn’t sound like magic to you? Then Planon could have the perfect job for you! 

 

We are looking for an Online Marketer to strengthen the Global Marketing team. This is a full-time position which requires frequent presence in our headquarters in Nijmegen, The Netherlands. You can be based at one of our office locations in the Netherlands, United Kingdom, France, Germany or Belgium. You will support the worldwide Marketing & Sales organisation by creating, developing and implementing digital marketing strategies to increase digital traffic and conversion and improve the online user experience.

 


In this role, you will report to the Team Lead Marketing Operations and work closely with the Global Marketing Campaigns, Product Marketing and Field Marketing teams.

Reasons why you are a great fit:

  • You are a person who enjoys getting insights from data and with those insights offer a personalised buying journey;
  • You are always open to new ideas as you like to innovate and improve every day; 
  • You like to work in a high performing and constantly changing work environment.

Reasons why you are a not a great fit:

  • You like to start new projects, but finishing is not something you often do.
  • You like to exactly know what projects you will be working on next month. 
  • You like to point out problems, but finding a solution is some else’s job.

 

Key responsibilities

In this role you will be responsible for managing and executing a wide range of activities to meet Planon’s ambitious growth targets. Examples include:

  • Measuring, testing and analysing Planon’s worldwide online Marketing activities and interpreting user data – using tooling like Google Analytics, Salesforce and Marketo – to improve the ROI of online Marketing activities;
  • Supporting in executing global Marketing campaigns across various digital channels to ensure an omni-channel approach in Planon’s Marketing activities and contribute to creation of pipeline;
  • Optimise and develop the usage of Planon’s Marketing Automation System (Marketo) and broaden the marketing tech stack to increase efficiency across the Marketing department; 
  • Improving Planon’s personalization strategy by using Content Artificial Intelligence, Real-Time Personalisation, and A/B testing (via Marketo and VWO) to personalize various channels (including the websites, emails and digital advertising);
  • Increasing SEO ranking for Planon’s corporate website, focused on the main search engines;
  • Driving online advertising and remarketing campaigns on a variety of platforms like Google Adds, Bing, Facebook and LinkedIn;
  • Managing Planon’s Content Management System and making continuous (user experience) improvements to Planon’s websites; 
  • Developing strategies. 
The Netherlands Nijmegen Sales & Marketing 5-10 years

Profile

Key Competences:

  • Bachelor’s or master’s degree in Marketing, Communications or Business;
  • Five years of B2B Marketing experience, experience within a corporate environment and/or IT software background preferred;
  • Ability to prioritize and manage multiple projects in a deadline-driven, results-focused environment;
  • Knowledge of digital marketing and understanding of the importance of integrated communication;
  • Experience with demand generation via online advertising (Google Adds, Bing, LinkedIn, Facebook), SEO and social media (LinkedIn, Facebook);
  • Experience with analytics platforms (like Google Analytics);
  • Experience using marketing automation software such as Marketo would be beneficial, but not required;
  • Excellent oral and written English skills are required.

We offer

We all know the finish can be breath-taking, but we believe the journey creates the best memories and learning moments. The magic happens outside your comfort zone. That’s why we celebrate our success in many ways – from sharing compliments and large team events to spare-time initiatives that help our people become more than just employees.

 

We are large enough to offer exciting career opportunities and small enough to recognize your individual contribution. You’re the director of your own career.

 

How we improve your life at work:

  • Challenging projects for world-leading clients, both national and international;
  • Our Performance Management Program, including your personal development plan, annual goals, support and guidance;
  • A training budget for your personal development, provided by our Planon Academy:
  • Creating ideas that genuinely add value for our clients.

 

We offer you a good balance between work and leisure, along with an attractive and competitive salary and benefits package. Curious to find out what’s it like to work at Planon? View our local benefits package here: Benefits Netherlands

 

Apply now and find out how enjoyable working at Planon can be.

No agencies please. Only personal applications will be considered.

Apply for this job! Response within 10 working days.

Questions about this job?

Contact Misha Wittkowski via

+31 6 1221 5800 or

Misha.Wittkowski@planonsoftware.com