Digital Marketeer

Ready to join the rapidly changing world of smart & sustainable buildings? With market-leading software solutions, Planon enables connected places where people work, live, play and learn, creating a positive impact on our users' lives and our planet. We are looking for leaders like you to be part of this change.

 

With your passion for turning data into action you will bring our digital channels to the next level. Your curiosity drives you to optimize our AI-empowered website personalization to contribute to pipeline growth. If omnichannel, SEO, SEA, MAP, PPC and CTR doesn’t sound like magic to you, then Planon could have the perfect job for you! 

 

We are looking for an Digital / Online Marketeer to strengthen the Global Marketing team. This role requires a passion for results, strong collaboration skills, creativity, and openness to test and learn. We need someone who can build relationships cross-functionally, understands the business quickly, and is an independent thinker and problem solver.

 

In this role you will work with people all over the world and closely with the Global Marketing Campaigns, Partner Marketing, Product Marketing, Regional Marketing and Communications & Design teams. Together with 5 other digital marketers you will be part of the Marketing Operations team.

 

Key responsibilities

  • Driving cross-departmental digital improvement projects to increase our contribution to the (indirect) sales pipeline.
  • Optimizing and developing the usage of Planon’s Marketing Automation Platform (Marketo) and broaden the marketing tech stack to increase efficiency across the Marketing department.
  • Measuring, testing and analyzing Planon’s global online marketing activities and interpreting user data – using tools like Google Analytics, Salesforce and Marketo – to improve the ROI of online Marketing activities.
  • Supporting in executing global marketing campaigns across various digital channels to ensure an omni-channel approach in Planon’s marketing activities and contribute to creation of pipeline.
  • Improving Planon’s personalization strategy by using Content Artificial Intelligence, Real-Time Personalization, and A/B testing to personalize various channels.
  • Increasing SEO ranking for Planon’s corporate website, focused on the main search engines.
  • Driving online and remarketing advertising on a variety of platforms like Google Ads, Bing, Facebook and LinkedIn.
  • Managing Planon’s Content Management System and making continuous (user experience) improvements to Planon’s websites.
  • Developing strategies for organic growth and engaging followers across various social media channels (like Facebook and LinkedIn).
The Netherlands Nijmegen Sales & Marketing - Marketing 5-10 years

Profile

This is a full-time position which requires frequent presence in our headquarters in Nijmegen, The Netherlands. Planon embraces the hybrid work model and you can work from home and/or in one of our offices in the Netherlands, United Kingdom, France, Germany or Belgium. You will support the worldwide Marketing & Sales organization by creating, developing and implementing digital marketing strategies to increase digital traffic and conversion and improve the online user experience.

 

Reasons why you are a great fit:

  • You are ready to work with our ever-expanding awesome marketing tech stack: Marketo, Salesforce, Adobe ChatBot, VWO, RingLead, XperienceCentral, ION interactive, Sociabble, and many more.
  • You are always open to new ideas as you like to innovate and improve every day.
  • You like to work in a high performing and constantly changing work environment.

 

Key Competences:

  • Bachelor’s or master’s degree in Marketing, Communications or Business.
  • Five to ten years of B2B Marketing experience, experience within a corporate environment and/or IT software background preferred.
  • Ability to prioritize and manage multiple projects in a deadline-driven, results-focused environment.
  • Knowledge of digital marketing and understanding of the importance of integrated communication.
  • Experience with demand generation via online advertising (Google Ads, Bing, LinkedIn, Facebook), SEO and social media (LinkedIn, Facebook).
  • Experience with analytics platforms (like Google Analytics).
  • Experience using marketing automation software such as Marketo would be beneficial, but not required.
  • Excellent oral and written English skills are required.

We offer

We all know the finish can be breath-taking, but we believe the journey creates the best memories and learning moments. The magic happens outside your comfort zone. That’s why we celebrate our success in many ways – from sharing compliments and large team events to spare-time initiatives that help our people become more than just employees.

 

We are large enough to offer exciting career opportunities and small enough to recognize your individual contribution. You’re the director of your own career.

 

How we improve your life at work:

  • Challenging projects for world-leading clients, both national and international.
  • Our Performance Management Program, including your personal development plan, annual goals, support and guidance.
  • A training budget for your personal development, provided by our Planon Academy.
  • Creating ideas that genuinely add value for our clients.

 

We offer you a good balance between work and leisure, along with an attractive and competitive salary and benefits package. Curious to find out what’s it like to work at Planon? View our local benefits packages here.

 

Apply now and find out how enjoyable working at Planon can be.

No agencies please. Only personal applications will be considered.

Apply for this job! Response within 10 working days.

Questions about this job?

Contact Rianne Coenen via

+31 6 57866250 or

rianne.coenen@planonsoftware.com